Spirit Of Jalisco Tequila Experts

The Spirit of Jalisco team consists of some of the most established and respected tour personnel operating in Mexico, boasting over 30 years of combined experience and expertise across all types of package and specialty tours. You won't find a more professional or knowledgeable staff anywhere in Mexico.

Eric Rubin

Eric Rubin is a nationally recognized Tequila expert. A restaurateur with interests in multiple San Francisco restaurants, he pioneered the practice of bringing bar and waitstaff down to distilleries in Mexico, helping to make them the most knowledgeable in the industry, and in the process became the #1 seller of 100% agave Tequila in the country. In the process, Eric has taken part in over 200 distillery visits, and has the stories to prove it. He is also a member of the Tequila Interchange Project, which fosters Tequila education between the U.S. and Mexico.

Jason Hollander

Jason Hollander is one of the most established travel operators in Mexico, and his job is to make sure that while in Jalisco, you're traveling comfortably, and in style. With over 20 years of experience in package and specialty tours in Los Cabos and other leisure travel destinations, you'll find that Jason is very good at his job.