About Us

Our Tours

Spirit of Jalisco Distillery tours are expertly hosted, educational travel packages which include accommodations in upscale boutique hotels. Comfortable, professionally chauffeured transportation compliment our exclusive tours of several carefully curated artisan Tequila distilleries.

In short, our guests experience tequila education at its best—from discussions in the agave fields with farm managers and jimadores, to tours and tastings with master distillers. You'll learn why tequila is among the most complex distilled spirits in the world, and how its cultural significance is interwoven with Mexican history.

Our Story

The Spirit of Jalisco team brings a wealth of experience in Tequila education, deep roots in the Tequila industry, and the professionalism of a travel operator with decades of experience in Mexican tourism.

Tequila Education

Our credentials as Tequila educators are without equal. Eric Rubin became the first restaurant-owner to bring his bar & wait staff to Mexico for training, helping at that time to make Tres Agaves Restaurant the #1 independent seller of 100% Tequila in the world.

These trips became so popular that distributors, brand owners, and other industry personnel soon began joining, eventually giving rise to Spirit of Jalisco. In the process, Eric estimates he has taken part in over 200 distillery visits, and has the stories to prove it.

Tequila Industry

Our founding team has worked extensively in the tequila industry, building premium brands, bars & restaurants, and generally helping to raise appreciation for artisan, 100% agave Tequila. Our intimate relationships with distillers & agave growers in the region allow us to provide a level of access that until recently had been reserved exclusively for industry VIPs, who we would often host on educational trips. This is an experience that simply cannot be found through any other provider.

Mexican Tourism

With more than 20 years of experience in Mexican tourism, our seasoned team has a broad regional knowledge base and robust local relationships critical to smoothly operating package and specialty tours in Cabo San Lucas throughout other leisure travel destinations. Our personnel, procedures, and local know-how will ensure that from the time you touch down in Guadalajara, you will be able to focus on having fun, while we host you in style, comfort & safety.

Click here to learn more about our team of Tequila & travel experts.